vigilante consumer

vigilante consumer
n.
A person not connected with the police or other legal authorities who exposes or seeks to punish companies that engage in illegal or unethical activities.
—vigilante consumerism n.
Example Citations:
Shoppers are often swayed by their friends' opinions, whether they are buying authentic goods or fakes, she said. "Online vigilante consumer groups" also carry a lot of weight with shoppers, she said. They are quick to make fun of people who wear fake designer merchandise, citing the Facebook group "Darling I Can Tell by the Rest of Your Outfit Your Louis Vuitton is Fake."
—Rosemary Feitelberg, " The Real Fake Thing: http://www.portfolio.com/executive-style/2010/01/11/conterfeit-goods-can-lead-to-purchasing-the-real-thing/," Women's Wear Daily, January 11, 2010
We need vigilante consumers — like Anita Roddick, of the Body Shop, said — to change their attitude and demand higher quality clothes that last, that are made in an ethical and sustainable way, above and beyond the bottom line.
—Melinda Ham, " Moral fibre of life: http://www.smh.com.au/news/specials/environment/moral-fibre-of-life/2008/02/12/1202760301421.html?page=fullpage," Sydney Morning Herald, February 13, 2008
Earliest Citation:
Trend 8: The Vigilante Consumer. We're mad as hell and we're not going to buy it anymore!
—Faith Popcorn, The Popcorn Report, Doubleday, August 1, 1991
Notes: Related Words: Categories:

New words. 2013.

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